Sustainability to Survivability the Supply Chain post COVID-19 Q4

A: David A Hogg, Sterling Supply ChainSales Leader, Europe at IBM

This is a question we often hear from consumer packaged goods companies and brand owners who are seeking to take advantage of the digital shopping world we all live in. This Direct to Consumer or Direct to Market mission is often a new sales channel for CPG industry and the key question for low margin products is how to meet the customer expectation and deliver product to home profitably. One option to consider is teaming with a 3rd party logistics provider to share resources to lower the order fulfilment costs. The good news is that IBM has already partnered with many 3rd party logistics providers – 4 in Europe up to now –  who provide a combination of physical and digital aspects of buy online deliver to home, opening up this new sales channel. This same platform manages other omni-channel use cases such as returns and click & collect etc. An interesting way of achieving a profitable direct to consumer B2C offer.

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